A recently released Piper Jaffray study claims that Fortnite V-Bucks and cryptocurrencies have overtaken gift cards and fiat money on many teenager Christmas wish lists.
The study conducted by Piper Jaffrays, an asset management company evaluated American teens and the results were released just ahead of the holiday season. The results of the study revealed that American teenagers highly value cryptocurrencies and Fortnite V-Bucks more than gift cards or actual/fiat money. The report also pointed out that teen wish lists contained other items such as iPhones, MacBooks, and vans among other things.
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The report highlights the young generation’s opinion on cryptocurrencies
The fact that the report findings show that teenagers would rather receive cryptocurrencies over real money shows that they are quite convinced that cryptocurrencies are the future. It is no longer just a matter of receiving them for investment purposes but as a means of exchanging value. This is completely different from the older generation, particularly baby boomers who are usually more cautious and reserved.
It is also surprising that V-Bucks which are part of Fortnite’s payment system have become so popular. It is a form of exchange on the Fortnite ecosystem that is also tied to fiat currency and it allows users to trade or make purchases within the massive and rapidly-growing ecosystem. For example, users can make in-game purchases such as character outfit upgrades.
Fortnite has not only earned massive popularity in the U.S but also at a global scale and this explains why the V-Bucks system has become massively popular. The game has earned more than $300 million on iOS alone ever since its Launch on Apple’s platform in March this year. It is one of the best examples of a new type of online financial ecosystem where people can buy digital stuff.
The young generation will influence the future
Meanwhile, the Piper Jaffrey study results are surprising but more importantly, they could influence how corporations structure their payment infrastructure. The young generation’s purchasing power cannot be ignored and thus the need for industries to develop products and services that will be appealing to the young generation.